Top 3 Things to Consider When Adding Accessibility to Your Brand in 2025 

As we approach 2025, accessibility is evolving as a core component of business strategy. Companies that view accessibility as a key driver of usability are finding new ways to set their brands apart, create more inclusive experiences and attract a broader audience.

It’s a major reason why our team created a resource to help brands understand and unlock the full potential of implementing accessibility into their products.

Here are three considerations for building accessibility into your digital products and services:

1. Accessibility Isn’t Just for Compliance—It’s for Everyone

Industry leaders like Apple and Microsoft have already demonstrated that integrating accessibility deeply into product design results in better experiences for everyone. Apple’s VoiceOver feature, for example, and Microsoft’s suite of inclusive productivity tools, aren’t just add-ons—they are core features that make technology more intuitive for a wide range of users.

This level of seamless integration is a guiding principle as brands integrate more accessibility into their products. By considering accessibility at every stage of design, you create products that work for all users, whether they have a disability or are navigating a busy environment.

Tip for Businesses: Conduct a thorough accessibility audit of your digital properties. Identify areas where usability can be improved and take steps to ensure your products are easy to navigate, engaging, and functional for every user.

2. Leverage Accessibility as a Business Advantage

In 2025, accessibility will be a key factor driving consumer decisions. Sixty percent of consumers with disabilities report that they will actively seek out brands that prioritize accessibility, signaling a major shift in market expectations. Companies that weave accessibility into their design process from the outset are not only meeting a need—they’re gaining a competitive advantage.

Tip for Businesses: Start with small, impactful changes such as ensuring your website is accessible for screen readers or adding closed captions to videos. Consider accessibility as a long-term strategy that strengthens your brand and builds trust with your audience. 

3. Accessibility Drives Innovation

When accessibility is viewed as an opportunity for innovation rather than a compliance obligation, it opens new pathways for product development. AI-driven personalization, integrated accessibility features, and multi-modal input methods like voice and gesture controls are just a few examples of how technology is evolving to support diverse user needs. 

By embracing these trends, companies can create products that are not just accessible but easy and enjoyable to use. This adaptability meets the needs of people with disabilities while simultaneously making products more usable and enjoyable for all. 

Tip for Businesses: Make accessibility a part of your innovation strategy. Involve users with disabilities in your design process and use their feedback to refine and improve your products. By doing so, you’re not just creating accessible products—you’re making better products overall. 

Start Building Accessibility Today 

Embracing accessibility is about more than adhering to standards; it’s about building products that work for everyone. As we look ahead to 2025, businesses that take a proactive approach to accessibility will be the ones that succeed in creating environments that are not only compliant but truly inclusive. 

At Cephable, we recognize the power of accessible technology to transform digital interactions. Our software adds 6 new input controls- ranging from voice commands and facial expression controls to gesture-based navigation. Integration of our software helps businesses integrate accessibility features directly into their digital products. By leveraging these solutions, companies can create digital experiences that are flexible, engaging, and beneficial to all users. 

Ready to learn more? Download our white paper How Accessibility as Usability Will Set Brands Apart for deeper insights into the strategies leading brands are using to elevate their products. 

And don’t forget to explore our recent blog, Driving Innovation and Inclusivity: Access Benefits Us All, to see how accessibility is driving the next wave of digital innovation and growth.